"We’re better together" was the guiding sentiment behind MultiChoice Africa and the Zambia National Broadcasting Corporation (ZNBC) joining forces in 1994 to launch MultiChoice Zambia and the country’s first satellite-TV service.
This strong private-public partnership (PPP) formed the foundation of what would become a national success story, with MultiChoice Zambia evolving into the country’s most loved storyteller while simultaneously helping to grow the nation’s economy.
Today MultiChoice Zambia employs 350 Zambian employees with a footprint spanning four branches, 206 accredited installers, 65 agents and 385 direct sales representatives.
How we create social value
We are proud of our impact on the growth of Zambia’s economy. An independent, expert analysis of MultiChoice Zambia’s economic impact recently estimated this at US$26.9 million in 2011/12, a figure which had more than doubled within three years (by 2014/15) to US$65.5 million a year.
Our indirect impact includes the businesses our operations and products help to sustain for over a thousand agencies, sales representatives, retail outlets and installers. In 2012, MultiChoice Zambia pioneered the introduction of a digital terrestrial TV platform by investing US$14.4 million in a network deploying the world’s most advanced, DVB-T2, technology.
Growing Zambia’s creative industries
It’s not only in infrastructure that MultiChoice Zambia is having a major positive impact. As Zambia’s most-loved storyteller, MultiChoice has played a significant role in developing the local content industry through local channels, such as Zambezi Magic and oneZED.
During the 5 years since Zambezi Magic’s launch, more than 20 Zambian production houses have worked with the channel, clocking more than 1,200 hours with locally produced shows like Zuba, Mpali, Date My Family, My Kitchen Party and Our Perfect Wedding.
MultiChoice Zambia aims to further develop this creative capacity by investing heavily in Zambia’s TV and film industries. The MultiChoice Talent Factory (MTF) initiative aims to upskill talented young creatives, sponsoring students in a fully-paid, year-long learnership at the prestigious MTF Academy for Southern Africa in Lusaka.
Clarence Kondwelani Nyoni, Emmanuel Mwape, Jones Mvula, Joshua Kafumukache, Mainala Silondwa, Muchemwa Sinkala and Racheal Mbewe proudly represented Zambia in the academy’s inaugural year. In 2021, Abel Ngoma, Cosmas Ng’andwe, Masuzyo Mwale, Edward Sakala, Kaluba Margret Musonda Mayowe, Tasha Chitika and Christine Mulemeli are flying the Zambian flag high.
Investing in our local sports industry
Since 2012, the MultiChoice brand, SuperSport, has also invested in license fees to the Football Association of Zambia (FAZ), sponsoring and covering Super League matches live on SuperSport channels.
Playing a fundamental role in helping to build Zambia’s football community, these broadcasts enable clubs to generate sponsorships and ticket sales while supporting careers in the sports field and creating funding for Zambian sports development.
Enriching Zambian Lives
As a responsible corporate citizen, MultiChoice Zambia commissioned Accenture to conduct a socio-economic impact study to review the value created for the economy, broader society, the creative industry, adjacent industries and consumers.
The report quantified MultiChoice’s contribution to Zambia’s social and economic development in line with Government’s national economic growth agenda and the findings revealed that MultiChoice Zambia directly and indirectly contributed US $244.8m to the Zambian economy between 1 April 2015 and 31 March 2019. Through its operations, investments in technology, local infrastructure, Corporate Social Investment (CSI) initiatives and local partnerships, MultiChoice enriched the lives of 3.4 million Zambians during the four years under review.
Build, create, grow – these are the ideals guiding our efforts now as we look to enrich the lives of Zambians through rich Zambian and African storytelling, powerful social upliftment and strong economic development.
Executive Management Team
Leah Kooma – Managing Director
Chilufya Mwelwa – Head of Corporate Affairs
Mukuka Mulenga – Head of Marketing
Averess Ndhlovu – Head of Sales
Mukuka Chilufya – Finance Director
Mary Likuni-Malundu – Human Resource Director
Recha Karima Kabwe – Head of Operations Support
Grace Zulu – Head of Regulatory Affairs
Sonia Mukupa – Head of DStv Business
Faith Ngambi - Head of CX & Care